Hanes has announced a new line of underwear and underwear accessories in a bid to compete with the new Bali underwear line.
The new range includes Bali panties and Bali PANTIES.
It’s not the first time Hanes is offering underwear accessories, with the Bali Pantys range, launched last year, being sold at the same time as the Balis range.
However, the new underwear line is designed to appeal to women who are already spending money on clothes, including women who have recently had their first child.
The underwear line includes a range of soft, comfy underwear, including a range for those who are looking to get their feet wet before having a baby.
The new Balis line is being marketed in a way that makes sense, the company says.
“Bali is the perfect underwear for every woman who wants to be fully and comfortably dressed at all times,” Hanes president of marketing and communications, Laura Williams, said in a statement.
“Bali underwear is an essential part of a woman’s wardrobe, and it is great for women who want to be comfortable, look fabulous and look great at home.”
Balis underwear is a luxurious, breathable fabric, ideal for a woman who lives with heat, humidity and cold, and the best for those of us who are in the hot or cold season.
“For a woman in the cold season, the Balibis underwear will provide warmth and comfort at home, as well as a comfortable fit and a comfortable look.”
The Bali panty range is designed with the wearer in mind.
“We know that some women find that their favourite panty style is often not the one they are wearing right now,” the company said.
“This new range has been designed with that in mind.”
Hanes also released a range called the “Hanes Bali” and it comes in two versions, a black-and-white version and a light grey-and black version.
The Bali Bali will be available in a range that is also available in the colour dark grey, and in both versions the company is also offering a range with the colours dark blue, white and grey.
Hens also released two “Balis” range items.
The first is the “Balibis” underwear, which is made up of two pairs of Bali-specific panty liners and a Bali LIPSTICK.
This is the Balia line.
The Balibys underwear will be the mainstay of the Balias new range, the statement said.
Second is the Hanes Balis Pantys, which features a Balia LIP STICK as well.
Third is the new “Balius” range of Balis underwear.
The new underwear ranges are available in two sizes, from small to medium.
The smaller size will be sold as a range, with a smaller price tag.
You can buy the Hane Balis panties at a Hanes outlet in Sydney, or at Hanes online store.